/* 03 HERO: headline, figure, proof card, sticky bar */
  /* ---------- HERO (Attention) ---------- */
  .hero {
    text-align: center;
    padding: 200px 0 0;
  }
  .hero h1 {
    font-weight: 900;
    font-size: clamp(3rem, 5vw, 5.5rem);
    line-height: 0.98;
    letter-spacing: -0.04em;
    max-width: 880px;
    width: 100%;
    margin: 0 auto 28px;
    text-wrap: balance;
  }
  .hero h1 .soft { color: #777; font-weight: 500; }
  .hero .sub {
    font-size: 19px; color: var(--muted);
    max-width: 620px; margin: 0 auto 40px;
    line-height: 1.6;
  }
  .hero-ctas { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }
  .hero-note {
    margin-top: 18px;
    font-family: var(--mono); font-size: 12px;
    letter-spacing: 0.1em; text-transform: uppercase; color: #777;
    display: flex; justify-content: center; flex-wrap: wrap;
  }
  .hero-note span { padding: 0 16px; }
  .hero-note span + span { border-left: 1px solid #000; }
  .hero-call {
    margin-top: 16px;
    font-family: var(--mono); font-size: 12px;
    letter-spacing: 0.1em; text-transform: uppercase; color: #777;
  }
  .hero-call a { color: #000; text-decoration: underline; text-underline-offset: 4px; }
  .hero-figure {
    margin: 88px auto 0;
    max-width: 1280px; padding: 0 32px;
    position: relative;
  }
  .hero-figure .frame {
    border: 1px solid #000;
    overflow: hidden;
    position: relative;
  }
  .hero-figure img {
    width: 100%; height: clamp(320px, 55vw, 620px);
    object-fit: cover;
    filter: grayscale(1) contrast(1.15);
    transform: scale(0.96);
    transition: transform 1.2s cubic-bezier(0.32,0.72,0,1);
  }
  .hero-figure.visible img { transform: scale(1); }
  .hero-cap {
    display: flex; justify-content: space-between;
    padding: 14px 4px 0;
    font-family: var(--mono); font-size: 11px;
    letter-spacing: 0.12em; text-transform: uppercase; color: #777;
  }
  /* sticky mobile convert bar */
  .sticky-cta {
    display: none;
    position: fixed; left: 0; right: 0; bottom: 0; z-index: 60;
    background: #fff; border-top: 1px solid #000;
    padding: 10px 12px; gap: 10px;
  }
  .sticky-cta .btn { flex: 1; padding: 14px 8px; font-size: 13px; }